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All you need to know about The Honest Company 


Many or all of the products featured here can be from partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influencer our evaluations. Our opinions are our own.

The Honest Company is a consumer goods company that sells household cleaning, personal care, and baby products. The company was founded in 2011 by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The Honest Company's mission is to provide consumers with safe, effective, and eco-friendly products.

The Honest Company offers a wide range of products, including baby care items, cleaning supplies, personal care items, vitamins, and supplements. Some of the company's most popular products include its all-purpose cleaner, baby wipes, and diapers. The company uses sustainable and eco-friendly packaging for its products and is certified by various organizations such as USDA Organic, Leaping Bunny, and EWG Verified.

The Honest Company operates primarily online and also sells its products through retail partners such as Target, Whole Foods, and Amazon. The company does not have physical stores of its own. They offer subscriptions and recurring delivery service for customers to subscribe their needs. Honest also offers discounts and promotions for its customers, such as discounts for bulk purchases and referral discounts.

The Honest Company is committed to social responsibility and charitable giving, and has partnerships and collaborations with various organizations. The company has not been subject to any major recalls or safety controversies. They provide detailed ingredients and allergen information for their products on their website and packaging, to help customers make informed choices.

The Honest Company is not a publicly traded company, and the company's headquarters is located in Playa Vista, California, USA. They have been rebranded a few times before they landed on Honest, before that it was called The Honest Company.

What types of products does The Honest Company offer?

The Honest Company offers a wide range of products across several categories. These include:

  • Baby care items, such as diapers, wipes, baby food, formula, and baby lotion.
  • Cleaning supplies, such as all-purpose cleaner, dish soap, laundry detergent, and surface cleaner.
  • Personal care items, such as shampoo, conditioner, body wash, lotion, sunscreen, and lip balm.
  • Vitamins and supplements, such as prenatal vitamins, probiotics, and omega-3 supplements.
  • Home essentials, such as candles, air fresheners, and cleaning tools.
  • Feminine Care, such as Organic Tampons, Organic Pads and Liners.
  • Pet care, such as dog food and dog shampoo
  • Health and wellness, such as hand sanitizers, wipes, face masks and supplements

Note that the availability of products might change depending on the region, and the brand might add or remove products.

How does The Honest Company ensure the safety and quality of its products?

The Honest Company has several processes in place to ensure the safety and quality of its products. Some of these include:

Ingredient screening: The company uses a "hands-off" approach when it comes to sourcing ingredients and only uses the safest, most sustainable ingredients available. They avoid any ingredients that may be harmful, such as parabens, synthetic fragrances, and phthalates.

Third-party testing: The Honest Company conducts third-party testing on all of its products to ensure they meet or exceed industry standards for safety and quality. These tests include efficacy, stability, and microbiological testing.

Certifications and Seals: The company's products are certified by various organizations such as USDA Organic, Leaping Bunny, and EWG Verified, ensuring that products meet certain standards of being eco-friendly and not being tested on animals.

Safety Data Sheet: Honest provides a Safety Data Sheet (SDS) for all of their cleaning products, this is a standardized document that provides information on the properties, hazards, and safe handling of a product, which can be found on their website.

Compliance: They comply with all federal, state, and local regulations related to safety and quality, including regulations set forth by the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA).

Transparency: They provide detailed ingredient and allergen information for their products on their website and packaging, to help customers make informed choices.

Customer Feedback: Honest has a dedicated customer service team that respond to any concerns or feedback that customers may have regarding the safety and quality of its products.

Does The Honest Company use sustainable and eco-friendly packaging for its products?

The Honest Company is committed to sustainability and eco-friendliness, and makes efforts to use sustainable and eco-friendly packaging for its products. Here are a few examples of how they are working towards this goal:

Recyclable Packaging: The Honest Company makes an effort to use packaging that is recyclable and easy to dispose of. They have been using recyclable materials for products such as shampoo, lotions and other personal care items, cleaning products, as well as baby items like diapers, wipes and baby food pouches.

Post-Consumer Recycled Content: Some of their packaging is made from post-consumer recycled content, which helps reduce the demand for virgin materials and keeps plastic waste out of landfills.

Biodegradable Packaging: They have been using biodegradable packaging for some of their products, such as dog shampoo, which break down more quickly and do not contribute to plastic pollution.

Minimal Packaging: They use minimal packaging wherever possible, such as reducing the size of their boxes or using minimal packaging for some of their products to minimize the waste.

Reusable and Refillable: They offer some of their products in reusable, refillable packaging options, such as the Refill Pouch program, which allows customers to refill their cleaning and baby product bottles, instead of buying new bottles.

It's worth noting that, as a consumer goods company, packaging is a necessary part of the business and it's hard to achieve 100% sustainable and eco-friendly packaging all the time. Honest Company is still in the process of making sustainable improvements and is continually seeking new ways to reduce its environmental footprint.

Does The Honest Company have any certifications or seals of approval for its products?

The Honest Company has various certifications and seals of approval for its products. Some examples include:

  • USDA Organic: The Honest Company's baby food, formula, and personal care products are certified by the United States Department of Agriculture (USDA) as organic. This means they meet the USDA's strict standards for organic production, which include requirements for using only organic ingredients and meeting certain environmental standards.
  • Leaping Bunny: The Honest Company's personal care and cleaning products are certified by Leaping Bunny, which means that they are not tested on animals and meet the standards of the Leaping Bunny Program.
  • EWG Verified: Several of Honest's personal care products are EWG verified, which means that they met the standards of the Environmental Working Group (EWG) for being safe and free from harmful chemicals.
  • MADE SAFE: Many of Honest's personal care, baby, and cleaning products are certified by MADE SAFE, a non-profit organization that certifies that products are made without known harmful chemicals.
  • FSC Certified: Some of Honest's packaging material is FSC certified, meaning that they come from responsibly managed forests.
  • Global Organic Textile Standard (GOTS): Some of Honest's textiles are GOTS certified, meaning that the products are made from organic fibers, and met environmental and social sustainability standards.

The company displays those certifications and seals on the packaging or on their website, and customers can verify them through the certifying organizations' website. These certifications are subject to change and can be updated, more certifications could be added or removed depending on the product and time.

Does the Honest company offer any ingredients or allergen information for their products?

The Honest Company provides detailed ingredient and allergen information for its products on its website and packaging. They list all ingredients used in each product and provide detailed information about the source and purpose of each ingredient.

The Honest Company also identifies any potential allergens in its products, such as soy, nuts, or gluten, and also include a warning or advisory statement on the package. This allows customers with specific allergies or sensitivities to make informed choices when purchasing products.

Additionally, for customers with specific needs or preferences, the company has different product lines that are formulated for certain purpose, such as:

  • Honest Organic Baby Food: USDA organic certified, Non-GMO, Gluten-free, kosher, no added sugar and no preservatives.
  • Honest Beauty: They have a collection of products that are formulated without certain ingredients, such as synthetic fragrances, parabens, and phthalates.
  • Honest Cleaning: They use plant-based ingredients, and avoid using harsh chemicals and synthetic fragrances.
  • This allows customers to easily identify products that align with their personal preferences and needs. The Honest Company also provides a customer service hotline and email address, where customers can reach out with any question or concern about the ingredients and allergens.

Does The Honest Company offer any subscriptions or recurring delivery services?

The Honest Company offers subscriptions and recurring delivery services for several of its products, including baby items like diapers, wipes and baby food, as well as household items such as cleaning supplies, personal care products, vitamins, and supplements.

This type of service allows customers to set up regular deliveries of the products they need and have them delivered on a schedule that works best for them. Additionally, the customers will be able to save money by subscribing to the service, because the prices of the subscription are often lower than the prices of single purchase items.

Customers can customize and modify their subscriptions at any time, including changing the products in their subscriptions, adjusting delivery frequency, and pausing or canceling their subscriptions. The company also has a feature for “Subscribe and Save”, which is a program that offers additional discounts to customers who choose to subscribe to regularly-delivered products, that can be as high as 15% or more.

The company also has a feature where customers can “gift a subscription” to someone, and can choose between different options like one-time or recurring, and different items to include in the subscription.

Overall, the subscription service provides a convenient way for customers to stay stocked up on the products they need and save money on the process.

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